The problem: choosing the right Region when geography gets complicated Considering network latency before deployment, many teams follow a basic rule: pick the AWS Region closest to their users. But…
At re:Invent 2025 we launched AWS Network Firewall proxy in preview to gather feedback from customers before making it generally available. That feedback was clear and consistent: customers want the flexibility to use their Network Firewall, with all its…
AI-powered search is changing how people discover brands online. Instead of scrolling through pages of search results, users are increasingly asking platforms like ChatGPT, Google AI Overviews, Gemini, Claude, and…
Today, Amazon Web Services (AWS) announces listener rules for Network Load Balancer (NLB), a feature that routes connections to different target groups based on the source IP address type allowing…
Selecting the right AWS private connectivity option is harder than it used to be. The choices now span AWS Direct Connect, AWS Direct Connect SiteLink, and AWS Interconnect (last mile…
A page ranks well. It’s optimized, it sits in a good position, and it gets steady traffic from search. Then someone asks ChatGPT or Perplexity the exact question that the…
Centralized VPC inspection with Amazon VPC Route Server and AWS Transit Gateway helps you route traffic from multiple virtual private clouds (VPCs) through a shared firewall for security enforcement. Spoke…
When Spain broke the deadlock in extra time during the Final of the FIFA World Cup on July 19, tens of millions of streams surged at the same instant: replay…
Domain governance in Amazon Route 53 can mean the difference between a routine account decommissioning and an unplanned outage. Picture this situation: your organization closes an Amazon Web Services (AWS)…
Network security is one of those things that is easy to ignore until something goes wrong. Most businesses now rely on a huge mix of cloud platforms, laptops, phones, remote…
